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Rosną zarobki w branży reklamowej. 18 tys. dla dyrektora kreatywnego, 15 tys. dla media directora (raport)
Zarobki w agencjach reklamowych wzrosły w ciągu ostatniego roku o 1,8 proc., a w domach mediowych o 2,7 proc., przestały też maleć stawki godzinowe - wynika z raportu SAR. Najwięcej zarabiają dyrektorzy… finansowi, którzy wyprzedzają dyrektorów kreatywnych i strategicznych, client service directorów i buying directorów.
Strategic |
|
S01 - STRATEGIC DIRECTOR | 19 020 |
S02 - STRATEGIC PLANNER | 8 000 |
S02 WEB - STRATEGIC PLANNER WEB | 7 500 |
S04 - SENIOR STRATEGIC PLANNER | 9 500 |
S04 WEB - SENIOR STRATEGIC PLANNER WEB | 11 090 |
Interactive |
|
SM02 - SEM TEAM MANAGER | 10 925 |
SM12 - SENIOR SEM SPECIALIST | 7 000 |
SM11 - SEM SPECIALIST | 5 050 |
WB01 - TECHNICAL DIRECTOR | 15 200 |
WB02 - USABILITY MANAGER | 8 450 |
WB03 - INFORMATION ARCHITECT | 6 051 |
WB04 - SENIOR WEB DEVELOPER/PROGRAMMER | 9 290 |
WB05 - WEB DEVELOPER/PROGRAMMER | 6 990 |
WB07 - FLASH/ACTIONSCRIPT DEVELOPER | 6 645 |
WB12 - FRONT END DEVELOPER | 5 690 |
WB14 - SENIOR PHP DEVELOPER | 7 295 |
WB15 - PHP DEVELOPER | 6 545 |
WB24 - MOTION DESIGNER/ANIMATOR | 6 750 |
WB27 - SOCIAL MEDIA TEAM MANAGER | 6 141 |
WB28 - SOCIAL MEDIA SENIOR PLANNER | 4 965 |
WB29 - SOCIAL MEDIA PLANNER | 4 965 |
WB30 - JUNIOR SOCIAL MEDIA PLANNER | 3 100 |
WB32 - CONTENT DESIGNER | 4 111 |
WB37 - SENIOR WEB ANALYST | 7 080 |
WB38 - WEB ANALYST | 5 700 |
WB42 - PERFORMANCE SPECIALIST | 6 500 |
New business |
|
NB02 - NEW BUSINESS MANAGER | 7 000 |
NB01 - NEW BUSINESS DIRECTOR | 15 500 |
Back Office |
|
A01 - ADMINISTRATION AND PERSONNEL DIRECTOR | 12 000 |
A02 - OFFICE MANAGER | 5 500 |
A03 - TELEPHONIST/RECEPTIONIST | 2 500 |
A04 - SECRETARY / ASSISTANT | 3 500 |
A05 - DRIVER | 4 690 |
A06 - HUMAN RESOURCES MANAGER | 8 250 |
A07 - HUMAN RESOURCES GENERALIST | 7 125 |
A08 - HUMAN RESOURCES SPECIALIST/ INTERNAL PR | 5 000 |
A09 - CORPORATE/INTERNAL PR MANAGER | 9 000 |
A11 - PROJECT MANAGER | 7 000 |
A12 - PROJECT COORDINATOR | 5 841 |
A13 - PROJECT ASSISTANT | 4 176 |
F01 - FINANCIAL DIRECTOR | 24 000 |
F02 - CHIEF ACCOUNTANT | 10 500 |
F03 – ACCOUNTANT | 4 930 |
F04 - JUNIOR ACCOUNTANT | 3 500 |
F05 - FINANCIAL CONTROLLER | 8 000 |
F08 - INVOICING CLERK | 3 000 |
F09 - SENIOR ACCOUNTANT | 7 000 |
F10 - SENIOR TRAFFIC | 4 500 |
I01 - IT MANAGER | 10 000 |
I02 - IT SPECIALIST (ADMINISTRATOR) | 5 300 |
I04 – PROGRAMMER | 7 350 |
I05 - USER SUPPORT SPECIALIST (HELP DESK) | 3 500 |
T01 - TRAFFIC MANAGER | 6 600 |
T02 - TRAFFIC ASSISTANT | 3 950 |
Dział | Stanowisko | Stawka godzinowa PLN (mediana) |
ADMINISTRATION DEPARTMENT | OFFICE MANAGER | 250 |
SECRETARY / ASSISTANT | 150 | |
PROJECT MANAGEMENT | PROJECT MANAGER | 180 |
CREATIVE DEPARTAMENT | CREATIVE DIRECTOR | 400 |
CREATIVE GROUP HEAD | 350 | |
SENIOR COPYWRITER | 260 | |
COPYWRITER | 200 | |
JUNIOR COPYWRITER | 170 | |
SENIOR ART DIRECTOR | 280 | |
ART DIRECTOR | 200 | |
JUNIOR ART DIRECTOR | 165 | |
SENIOR DTP OPERATOR | 190 | |
DTP OPERATOR | 140 | |
SENIOR GRAPHIC DESIGNER | 300 | |
GRAPHIC DESIGNER | 175 | |
CLIENT SERVICE DEPARTMENT | CLIENT SERVICE DIRECTOR | 440 |
GROUP ACCOUNT DIRECTOR | 307 | |
ACCOUNT DIRECTOR | 300 | |
ACCOUNT SUPERVISOR | 240 | |
ACCOUNT MANAGER | 200 | |
ACCOUNT EXECUTIVE | 150 | |
ACCOUNT ASSISTANT | 120 | |
SOCIAL MEDIA MANAGER | 190 | |
SOCIAL MEDIA ACCOUNT EXECUTIVE | 160 | |
SOCIAL MEDIA ACCOUNT ASSISTANT | 120 | |
EVENT MANAGEMENT | PROJECT DIRECTOR | 295 |
ACCOUNT MANAGER | 200 | |
ACCOUNT / PROJECT MANAGER | 231 | |
EVENT TEAM MANAGER - Generalista | 150 | |
EVENT MANAGER - Generalista | 150 | |
JUNIOR EVENT SPECIALIST/MANAGER - Generalista | 100 | |
CREATIVE DIRECTOR - EVENT MARKETING | 280 | |
SENIOR CREATIVE - EVENT MARKETING | 200 | |
GRAPHIC - 3 D - EVENT MARKETING | 100 | |
FINANCIAL DEPARTMENT | FINANCIAL DIRECTOR | 500 |
CHIEF ACCOUNTANT | 239 | |
IT DEPARTMENT | IT SPECIALIST (ADMINISTRATOR) | 150 |
PRODUCTION DEPARTMENT | PRODUCTION DIRECTOR | 310 |
PRINT PRODUCTION MANAGER | 200 | |
BROADCAST PRODUCTION MANAGER | 208 | |
PRINT PRODUCER | 160 | |
BROADCAST PRODUCER | 180 | |
ART BUYER | 153 | |
PROOFREADER | 130 | |
DIGITAL PRODUCTION MANAGER | 220 | |
PUBLIC RELATIONS DEPARTMENT | PR DIRECTOR | 300 |
PR MANAGER | 190 | |
PR EXECUTIVE | 150 | |
STRATEGIC DEPARTMENT | STRATEGIC DIRECTOR | 400 |
STRATEGIC PLANNER | 280 | |
SENIOR STRATEGIC PLANNER | 280 | |
TRAFFIC DEPARTMENT | TRAFFIC MANAGER | 135 |
TRAFFIC ASSISTANT | 120 | |
NEW MEDIA | INFORMATION ARCHITECT | 195 |
SOCIAL MEDIA TEAM MANAGER | 200 | |
WEB DEVELOPMENT | WEB DEVELOPER/PROGRAMMER | 180 |
FLASH/ACTIONSCRIPT DEVELOPER | 170 | |
WEB PROJECT MANAGER | 155 | |
FRONT END DEVELOPER | 180 | |
PHP DEVELOPER | 180 | |
HTML DEVELOPER | 180 |
Analizę wynagrodzeń oraz stawek godzinowych pracowników agencji reklamowych, agencji mediowych oraz agencji evetowych, przeprowadziła na zlecenie Stowarzyszenia Komunikacji Marketingowej SAR firma IDEA! Management Consulting – we współpracy z Towers Watson Data Services.
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