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Brand and Content Marketing Supervisor Disney+
Overall Purpose of the Role
The Marketing supervisor will be supporting the marketing team working across Disney+ brand + content campaigns in Poland. The role will focuse on implementing marketing strategies and ‘best in class’ campaigns for Disney+ across all platforms that drive awareness and consideration with the aim to drive sign ups and retain existing subscribers.
This role has Poland only responsibilities, with the main objective being to support the wider marketing team including providing brand expertise for high priority campaigns, end-to-end management of smaller campaigns and projects as required.
Areas of Responsibility
Strategic Marketing
- Support the implementation of effective and efficient fully integrated marketing campaigns for Disney+ growth strategies and plans including but not limited to writing briefs, creating and implementing promotional strategies, managing marketing assets and briefing agencies
- Understand attitudes and behaviours of key audiences, where to connect with them, and with what content
- Build and maintain direct relationships with media and creative agencies.
Reporting and Analysis
- Evaluate relevant insights, platform data and competitive environment, applying insights to gain competitive advantage.
- Effective and efficient budget management including ensuring all payments to external vendors are managed appropriately
Media partnership Marketing
- Day to day management of our media partner activities, working with campaign leads to identify and implement opportunities to amplify brand campaigns
Agencies and External Creative Houses
- Liaising with both media and creative agencies, ensuring briefs are clear and campaigns align with Disney+ brand strategies and KPI’s
Experience and Professional Qualifications Required
- Proven experience within Marketing ideally working across high profile multi-media campaigns.
- Ability to plan, organise, manage and analyse campaigns.
- Experience writing briefs, managing media and creative agencies and budgets.
- Detailed knowledge of the Market in Poland
Skills Required
- Good strategic Marketing capabilities
- Highly organised with excellent ability to manage own and others time
- Strong multi-tasker: managing multiple projects and campaigns at the same time
- Strong team player – positive and proactive
- Shows initiative
- Creativity and business sense
- Passion for Film and TV
- Able to work autonomously with limited supervision
- Ability to work in a fast paced, high pressured environment
- Some understanding and knowledge of Digital and Social Platforms
- Excellent computer and Microsoft Office skills (Excel, Word, PowerPoint).
- Very good English level [written and spoken]
- High levels of attention to detail
Competencies Required
Strategic Thinking
- Understands audiences and applies this knowledge to development and implementation of effective connections and content plans
- Stays current on business issues, industry trends, and technology advances
Builds Relationships
- Establishes critical external alliances
- Interacts well with people who have different backgrounds and work styles
Communicates Effectively
- Listens and asks questions to ensure understanding
- Conveys relevant information appropriately and in a timely manner to key stakeholders
Drives Results
- Manages projects, processes and resources to produce desired outcomes
- Analyses problems effectively and takes action to resolve
- Uses technology to facilitate better results
- Keeps commitments
Inspires Creativity and Innovation
- Conceives creative ideas to solve problems or meet objectives
Exhibits Professional Excellence
- Pursues excellence with integrity, passion and courage
- Sets a good example for others
- Shows consistency in words and actions
- Learns from personal and organizational experiences and strives for self-improvement
- Maintains composure under pressure
- Earns the trust and respect of colleagues, partners and customers and treats other with respect
