newsletter
MARKETING EXECUTIVE, 6 MONTHS FTC – POLAND
Band: C
Contract type: 6 Months FTC
Location: Poland
Working pattern: Hybrid working. (Home based plus office based 2-3 days per week.)
We are really proud to share that we are a Level 2 Disability Confident Employer and so if you require any reasonable adjustments in order to apply please do contact us on resourcing@bbc.co.uk with the job reference in the subject. We advertise all our roles on Evenbreak, the specialist job board for disabled candidates
- Flexible / agile working - opportunities across the business. We’re happy to discuss a formal flexible working pattern. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits - We offer a competitive salary package, a flexible 40 hour working week for work-life balance and 26 days annual leave (plus an additional day which is a Corporation Day), private medical insurance (Medicover), gym covered by a card Benefit system.
Job Introduction
BBC Studios is a global creative powerhouse for the development, production and distribution of bold, British content. We produce over 2,500 hours of content per year, have offices in 22 markets globally, including six production bases in the UK and production bases and partnerships in a further nine countries around the world. The business generates revenue of £1.4bn, returning around £200m profit to BBC Public Service each year. In the UK, BBC Studios enables audiences to enjoy their favourite BBC programmes and brands outside the licence fee-funded window on alternative platforms, through a range of partnerships, and in multiple formats, from products and magazines to events and experiences.
BBC Studios Polska has an exciting opportunity for a Marketing Executive to join the Warsaw-based Marketing Team working across the BBC business in Poland and CEE.
The role is a 6-month fixed-term contract covering a maternity leave, assisting in delivery of innovative 360-degree campaigns across a diverse range of content that engage audiences with the BBC content in the region. Although we are looking for a Polish speaker, we will be open to consider an application from an advertising or media professional from Ukraine
The Marketing team aims to make the BBC Channels and content more loved and chosen more by audiences and to grow its value for affiliate customers. The team works both on direct-to-consumer as well as business-to-business activations, building and maintaining great relationships with viewers and clients across different territories. We are responsible for the marketing strategies, compelling campaigns, audience engagement and making our audiences and clients feel differently about the BBC.
Main Responsibilities
- Work collaboratively with the Marketing Manager and across the business to deliver the annual consumer and trade marketing campaigns for the BBC Channels in Poland and CEE with focus on driving viewership and commercial growth – working broadly across wide variety of genres, you will participate in brainstorms, develop roadmaps and briefs, work collaboratively in the agency pitching, provide admin support where needed, assist in executing the campaigns to the highest creative and editorial standards, provide relevant evaluations and reviews.
- Assist in developing and executing social media and digital strategy for the BBC Channels to nurture fan communities.
- Support distribution and content sales teams in delivering impactful pitches. Forge strong relationships with key affiliate clients while delivering effective and impactful trade activations.
- Track budget control and management of marketing spend approvals process in conjunction with the Marketing Manager.
- Manage administrative aspects of executing the marketing plans – be responsible for preparing documentation for internal approvals, collaboratively work on securing required legal support, ensure ongoing review of contracts in place and initiate delivery of regular reports
- Be responsible for merchandise production and distribution in line with the BBC guidelines and policies.
- Monitor competitor trends, ensuring that the marketing investment delivers optimum commercial return.
Are you the right candidate?
At BBC Studios, we seek people who are passionate about who we are and what we do.
We are looking for someone who:
- has assisted or worked on multi-media complex campaigns and provided support on various levels - from finding agencies and the briefing stage, to executing, budget tracking and evaluating, someone who doesn’t mind getting their hands dirty and is not afraid of fulfilling the admin tasks.
- Is experienced in or has natural affinity and passion for digital marketing and social media.
- Is an extremely well-organized person with high project management skills and is experienced in managing multiple projects at the same time.
- Is a proactive self-starter who does not need to be told what to do and will be trustworthy and resourceful in order to find solutions and make decisions.
- Is a strong communicator with the ability to establish and manage senior stakeholders relationships and an effective collaborator, who listens and transparently shares information across the business.
- Has a great passion and proven ability to innovate, try new things and explore new ways of reaching our hardest to reach audiences.
- Has general computing skills (excellent Excel and Powerpoint are a must), as well as an eye for the creative marketing design - is able to read brand guidelines, verify and proactively suggest changes to copy and artworks to achieve maximum impact in line with the styleguides.
- Speaks perfect English as the role requires ongoing contact with the UK teams and clients
- Demonstrates a good understanding of the TV industry in Poland and CEE
- Passion for great TV content and marketing is a must
About the BBC
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from under represented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. We strive to be the best British content company in the world, attracting the best creative talents in the business, so that we can bring premium quality award-winning programmes, content and brands to the viewer no matter where they are.
The BBC Group has set out the first in a new series of bold steps to transform our programming and better represent the public we serve. We have the biggest financial investment to on-air inclusion in the industry, together with our existing commissioning budget, we are committed to throwing open our doors more widely than ever to diverse stories and diverse storytellers. Together with a diverse workforce we will accelerate the pace of change in increasing diversity and inclusion both on and off air
To find out more about Diversity and Inclusion at the BBC, please visit our website.
Please apply via BBC Careers website: https://careershub.bbc.co.uk/members/modules/job/detail.php?record=58586
